Perspective

Tokenmaxxing is out. Valuemaxxing is the metric that matters.

Measuring AI by how much you use it was always going to end in a cost reckoning. The fix isn't using less — it's measuring value, and moving your advantage off the model and onto the system around it.

June 30, 2026 · 3 min read

Frameworks

Where AI pays off first: an impact-vs-effort map for consumer-tech teams

Forty AI ideas, four people, one quarter. The teams that win sequence better — here's the impact-vs-effort map (and scoring rubric) we use to decide what to build first.

June 30, 2026 · 2 min read

Case study

Emerging AI marketing trends reshaping digital advertising: a 2026 case study

Agentic media buying, generative engine optimization, AI creative at scale, synthetic audiences, and personalization — walked through one composite mid-market brand's 90-day rebuild.

June 30, 2026 · 4 min read

Essays

Anyone can spin up AI. Almost no one makes it pay off.

The demo always works. Six months later the savings haven't shown up. Here's why AI pilots stall — and the operating model that turns them into durable P&L gains.

June 30, 2026 · 3 min read