Work & Insights

Case studies and notes from the front line of applied AI.

Case studies from 400+ client engagements across 10 geographies, plus essays and operating playbooks on making AI actually move the P&L.

Articles

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Your AI Can Now Write Tests. Here's Why Your QA Math Just Changed.

AI strategy

Microsoft's new AI test generator rewrites the economics of QA for mid-market teams. Unit test writing costs drop 70%, coverage gaps close in weeks instead of quarters, and your QA spend shifts from labor-intensive test writing to strategic test quality.

August 7, 2026 · 6 min read

How to Calculate AI ROI: A Practical Framework for Mid-Market Companies

AI Operations

Most mid-market companies struggle to measure AI ROI because they confuse cost savings with value creation. Here's the framework ops leaders use to move from speculation to numbers.

August 6, 2026 · 7 min read

AI strategy

Switching to a cheaper AI model often costs more. Learn the framework for routing tasks to different models based on economics, not just price-per-token.

August 5, 2026 · 6 min read

When to Build Your Own AI: The Hidden Costs of Off-the-Shelf Models

AI strategy

Most mid-market companies buy off-the-shelf AI models first. But there are situations where building pays off. Here's how to decide.

August 4, 2026 · 6 min read

How to Pick Your First AI Project (Without Wasting Six Months)

AI strategy

Most companies pick their first AI project backwards. They chase the sexiest idea or the one that got pitch deck attention, then spend months discovering it was unsolvable or unprofitable. Here is how operators actually pick winners.

August 3, 2026 · 8 min read

AI ROI

As capital dries up and AI spending slows, mid-market operators need hard numbers to justify continued investment. Here's how to measure real ROI, not hype.

July 31, 2026 · 6 min read

Running AI in Production Without Blowing Up Your Stack: Deployment Patterns for Mid-Market

AI deployment

Deploy AI models safely using shadow mode, canary rollouts, and circuit breakers. Real patterns for mid-market teams to avoid production disasters.

July 30, 2026 · 8 min read

The Data Quality Cost: Why Your AI Training Data Matters More Than Model Choice

AI Operations

AI model performance depends more on training data quality than on which model you pick. Operators who invest in structured data collection and validation before training reduce downstream costs by 40-60% and cut debugging time from weeks to days.

July 29, 2026 · 5 min read

The Hidden Ops Tax: Why Your AI Headcount Never Matches Your Model

AI Operations

You budgeted for an ML engineer and a data analyst. Then your AI hit production. Now you need three more people just to keep it from breaking. Here's why operators consistently underestimate team size for production AI.

July 28, 2026 · 7 min read

Case studies

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10 engagement decks, from dairy procurement to month-end close.

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Agri & dairy