Who we are
Two senior operators. By design.
When you hire 10dem, you work with us, not a junior team learning on your budget. Engineering scales through our vetted partner network, scoped and managed by us.
Founders
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Delivery, Operations & Adoption
Ankur Garg
Leads delivery and adoption. Turns AI roadmaps into capability your team actually uses. 10+ years across operations, sales and enablement.
LinkedIn ↗
Growth, GTM & Strategy
Gaurav Bhushan Sharma
Leads strategy and go-to-market. 10+ years in marketing and growth for consumer tech. Connects AI to the metrics that matter: retention, conversion and LTV.
LinkedIn ↗Beliefs
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What we believe, and won't do.
Redesign before you build.
AI on a broken workflow just makes a faster broken workflow.
People > model.
The team's habits decide whether AI survives the quarter. Not the model.
No lock-in.
We hand over the keys. If you come back, it's because you want to.
No vanity pilots.
If a use case won't move a real number, we'll tell you.
FAQ
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The questions we get asked most.
- Who is 10dem?
- 10dem (Tandem) is a two-founder applied AI consultancy for consumer tech. When you hire us you work directly with the founders, not a junior team learning on your budget, and you ride tandem with us the whole way.
- Who are the founders?
- Ankur Garg leads delivery, operations and adoption, turning AI roadmaps into capability your team actually uses, with 10+ years across operations, sales and enablement. Gaurav Bhushan Sharma leads growth, GTM and strategy, with 10+ years in marketing and growth for consumer tech.
- Why do you focus on mid-market consumer tech?
- Because that is where we operated for over a decade, so we connect AI to the metrics consumer businesses actually run on: retention, conversion and LTV. We are senior operators by design, not generalists borrowing a playbook.
- What makes your approach different?
- We redesign the workflow before we build, because AI on a broken workflow just makes a faster broken workflow. Every use case is scored on our Durable AI Index for impact, feasibility and stickiness, and if it will not move a real number, we tell you. No vanity pilots and no lock-in.
- Will we ever be handed off to a junior team?
- No. There are two of us and you work with both. Engineering scales through our vetted partner network, but every build is scoped and managed by the founders, so you always have one senior, accountable point of contact.