Insights
Essays, field notes and operating playbooks on making AI actually move the P&L.
durable AI index
The Durable AI Index is 10dem's diagnostic for scoring AI use cases on Impact, Feasibility, and Stickiness. Here is what each axis means and why Stickiness decides which pilots survive.
July 6, 2026 · 5 min read
ai consulting cost
The three ways AI consulting is priced, the four things that actually move the number, and how to judge cost against the real alternative: a pilot that dies in month six.
ai-readiness
A short, plain definition of an AI readiness assessment: what it measures, who needs one, and what you walk away with.
July 6, 2026 · 4 min read
applied AI
Applied AI is using AI to change how real work gets done and move a business outcome, not shipping a model or chasing generative hype.
AI ROI
Most AI ROI numbers are fiction because no one set a baseline or checked whether anyone still uses the tool. Here is how to measure it honestly.
July 6, 2026 · 6 min read
AI strategy
Most teams rank AI use cases on impact alone and wonder why the winners die in month six. The Durable AI Index adds the variable everyone skips: Stickiness.
AI adoption
AI adoption fails when people quietly route around tools they do not trust. Here is a framework that makes the new way of working the path of least resistance.
build vs buy
Buy the common majority that proven tools already cover. Build only for the specific, high-frequency decision that moves your P&L. Here is how to tell them apart.
Most AI pilots do not fail because the model was wrong. They fail because the workflow was never redesigned and the team was never brought along. Here is the pattern, and how to break it.