AI strategy

When to Build Your Own AI: The Hidden Costs of Off-the-Shelf Models

Most mid-market companies buy off-the-shelf AI models first. But there are situations where building pays off. Here's how to decide.

August 4, 2026 · 6 min read

AI strategy

AI Made Building Software Easy. That Is Exactly Why You Should Think Twice Before You Build.

AI collapsed the cost of a working prototype to almost nothing. The build versus buy decision most teams learned is now wrong in a specific and expensive way.

July 8, 2026 · 4 min read

build vs buy

Build vs Buy AI: a Decision Framework for Mid-Market Teams

Buy the common majority that proven tools already cover. Build only for the specific, high-frequency decision that moves your P&L. Here is how to tell them apart.

July 6, 2026 · 5 min read